Calculate any creator's engagement rate

It depends on the platform and follower tier. As a rough guide, 3–6% is strong on Instagram, 5–9%+ is common on TikTok, and 2–4% is healthy on YouTube. Smaller (nano/micro) creators tend to have higher engagement rates than mega accounts. This calculator benchmarks your number against the median for the creator's follower tier on each platform.

Engagement rate by followers = (likes + comments + saves) ÷ followers × 100. We sum the average interactions per post and divide by the creator's total follower count. For the most stable result, average the interactions across the last 5–10 posts.

This calculator uses followers, which is the most common denominator brands use to compare creators. If you prefer reach/views-based ER, divide total interactions by the post's views instead — but follower-based ER is the standard for benchmarking and pricing.

Large accounts naturally have lower ER because reach rarely scales 1:1 with followers. The verdict in this tool compares you to the median for your specific tier, not to nano-influencer benchmarks — so it's a fair comparison regardless of audience size.

We include likes, comments, and saves in the default formula because they're publicly visible on most platforms. Shares/retweets can be added too if you track them — just fold them into the engagement total.