Creator Star Blog

Real benchmarks, formulas, and strategies for TikTok engagement rates, influencer pricing, and creator marketing.

What Is a Good Engagement Rate on TikTok in 2026? (Real Benchmarks)

TikTok engagement rates have changed. Here are the real 2026 benchmarks by tier, niche, and follower size — and why they're all calculated by views, not followers.

Jul 22, 20267 min read

Latest Articles

The TikTok Engagement Rate Formula (And Why It's Based on Views, Not Followers)

Stop dividing by followers. The correct TikTok engagement rate formula is ER by views — here's the exact formula, why the old math…

Jul 15, 20266 min read

How to Calculate TikTok Engagement Rate (Step-by-Step, With a Real Example)

Step-by-step: how to calculate a TikTok engagement rate by views, with a fully worked example, the 30-video averaging rule, and th…

Jul 8, 20266 min read