Creator Star Blog
Real benchmarks, formulas, and strategies for TikTok engagement rates, influencer pricing, and creator marketing.
Featured
How to Calculate TikTok Engagement Rate (Step-by-Step, With a Real Example)
A client once asked me why an influencer on their shortlist showed a “300% engagement rate.” The answer: their intern had divided the engagement by the follower count — the Instagram method — and on TikTok that math is b…
Jul 23, 20266 min read
Latest Articles
The TikTok Engagement Rate Formula (And Why It’s Based on Views, Not Followers)
A client walked into a meeting last week and asked a question that still makes me cringe: “Why does this influencer have a 300% en…
Jul 23, 20266 min read
What Is a Good Engagement Rate on TikTok in 2026? (Real Benchmarks)
A client sends me a TikTok link almost every day with the same question: “This creator has a 4% engagement rate. Is that bad? Shou…
Jul 23, 20266 min read
